Where The Co-operative leads, others follow

Timothy writes: in 2000 The Co-operative was the first supermarket group to introduce Fairtrade chocolate on own-brand chocolate. In 2002 it converted all of its own-brand chocolate to Fairtrade.

The Co-operative chocolate all comes from a co-operative of farmers in Ghana.

So, where the Co-operative leads, others follow! It has been announced by the famous chocolate company Cadbury that they are converting all of their Dairy Milk Chocolate supply from Autumn 2009.

Just like The Co-operative chocolate, Cadbury Dairy Milk will be sourced from Ghana too.